MiH was founded in the 1960’s by Tony Lonsdale and model wife, Chekkie Maskell , their aim was to create the most perfectly fitting jeans on the market. Sixties cool girls such as Jane Birkin and Farrah Fawcett were amongst the famous faces wearing the brand. Fast forward to today and their daughter Chloe Lonsdale has re-established the brand to create the most flattering and leg lengthening jean in the industry.
The brand is still not short of a celeb following either - Claudia Schiffer, Jessica Alba, Rihanna and Kate Bosworth are just a few to be seen in the iconic denim label.