Sass and Bide is one of the hottest labels to come out of Australia, founded by Sarah-Jane Clarke and Heidi Middleton in 1999 and it is now recognized internationally for its quirkiness and over the top styling.
The label launched with innovative and unique denim designs and was one of the first labels to pioneer the comeback of skinny jeans. Within two years, the collection expanded into seasonal ready-to-wear to expand on its denim range.
Celeb fans include Sienna Miller, supermodel Natalia Vodianova.