Genetic Denim is a Southern California based denim company founded in 2006 by Ali Fatourechi, Shaun Hurley and Brandon Lee, known for the softest jeans in the industry.
Genetic denim seeks to present each person with the best possible fit for their body type, accentuating assets rather than forcing everyone into the same mould. It combines global fashion trends with individuality of fit, fabric and wash to tailor denim to your body.
Halle Berry, Mary-Kate Olsen and Heidi Montag LOVE Gentetic Denim….