Back in 2002 French brothers Laurent and Arik Bitton created a clothing line that had a distinct vintage feel (mainly 1970’s and 1980’s) and at the same time mirrored big city chic, focusing on a style that would feel at home in Paris, Tokyo or New York.
These days the collection can be found in over 16 countries and the looks while still vintage-inspired and very rock-chic, now also include an assortment of patterned items and light airy pieces. Although the name Iro was taken from the Japanese word “colour”, you won’t find a lot of colourful clothing here – grey, black, white and a other toned-down shades dominate the palette and the focus lies on using good quality materials, predominately leather, but also cashmere, silk, fine cotton and thick wool.